We have high experienced instructional Designers. It is the process of determining the current state and needs of the learner, defining the end goal of instruction, and creating some "intervention" to assist in the transition. There are many instructional design models but our Designing process is based on the ADDIE model i.e. analysis, design, development, implementation, and evaluation.
In short, We understand the learners' needs, and applying common sense to meet them, will dramatically improve our customer satisfaction. We are using the variety of media available in e-Learning to serve different learning styles, such as auditory and visual learners. We are using narration, graphics, and text, but not necessarily all at the same time.